Challenge / Problem
WijMakenDaken's WordPress website was not aligned with their business objectives.
The outdated platform resulted in slow page loads that consecutively left potential customers unsatisfied. Also, having poor design choices led to confusing user journeys.
Most importantly, the site appeared almost nowhere in search engine results for regional roofing queries, so suitable local customers looking for them were unable to find them.
As a result, the company was almost entirely reliant on word-of-mouth referrals in an increasingly digital market, due to a lack of fresh, indexable content and poor technical SEO fundamentals.
Solution / Our Approach
We rebuilt WijMakenDaken's web presence from the ground up using a modern, SEO-optimized stack. Our strategy centered on three pillars:
Content Infrastructure: We implemented a blog and project showcase section, giving the client tools to regularly publish articles about completed installations and relevant roofing topics. This created a steady stream of fresh, keyword-rich content for search engines to index.
Performance-First Architecture: We chose Storyblok as the CMS paired with Nuxt.js as the framework. This combination delivers server-side rendering, ensuring pages load instantly while making all content immediately available to search engine crawlers, addressing both user experience and SEO simultaneously.
Collaborative Design Process: Our designer worked directly with both the client and our development team to balance aesthetic preferences with technical requirements and conversion optimization. Every design decision was evaluated for its impact on usability and business goals.
The server-side rendering approach proved especially valuable for SEO, as it eliminated the content visibility issues common in client-rendered applications.
Results / Impact
The transformation was measurable across multiple dimensions:
Performance: Page load times improved by 100%, cutting wait times in half
Search Visibility: Search engine rankings improved significantly for target keywords and continue climbing as content builds authority
User Engagement: Bounce rates dropped substantially, indicating visitors now find what they're looking for
Operational Efficiency: Content updates and blog publishing now take a fraction of the time, allowing the client to maintain momentum without technical friction
User Experience: The combination of speed improvements and intuitive design created a smooth journey from discovery to contact
These improvements directly support WijMakenDaken's ability to capture organic search traffic in their regional market—turning their website from a liability into a lead generation asset.
Tech Stack
CMS: Storyblok
Framework: Nuxt.js
Styling: SCSS
Hosting & Deployment: NuxtHub
Design: Figma
Client Testimonial
“We ultimately chose Frank and Jeroen for our rebranding, and explained our needs, which they translated into a beautiful, fast website that perfectly met our requirements"
Key Takeaways
This project demonstrates that technical performance and SEO success aren't separate concerns; they're correlated results of strong architectural decisions.
By choosing a modern, optimized stack that balances speed and search engine visibility, we created a foundation for sustainable organic growth, strengthened by ongoing content strategy optimization.
Consequently, transforming any website from an afterthought into a primary customer acquisition tool.
For creators who rely on organic traffic to grow their businesses, investing in performance infrastructure is not merely a technical enhancement; it's an essential business strategy that increases in value as content collections expand.
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